7 Search Engine Optimization Tips for Bloggers

SEO, as you might have already know, is an acronym for search engine optimization. In the simplest of words, it's the way search engines like Google.com, Yahoo.com, Bing.com and others present your page in users' search results on their sites.

Cool, how do they that?

Well, they do that via sophisticated software tools, called spiders. Consider the whole internet as an empty room, with air particles as websites. Now sneak a spider into that room. Each tiny step that this spider would take now is essentially crawling a website (as the room is dark and full of websites). This is how search engines crawl through the web picking up site after site, studying them and ranking them. This ranking is important, really important. A higher ranked website by Google will always be on the first page of Google's search results for a related query compared to a lower ranked one.


So, in order to get ranked higher, you and I need SEO. SEO is like black pepper without which fried egg might not taste 'that' tastier. In simple words, in order for search engines to find your site and rank it higher than others in your field, you need to optimize it. Let's see how with these 7 simple tips.

Ways to SEO Optimize your Blog

To optimize your blog for search engines (SEO), here are some steps you can follow:

1. Choose relevant, high-quality keywords and use them throughout your blog content.
2. Use headings and subheadings to structure your content and make it easier for readers to scan and navigate.
3. Use alt tags to describe the images on your blog, as search engines can't see images but they can read the text in alt tags.
4. Use internal and external links to provide more context and authority to your content.
5. Make sure your website is mobile-friendly and has a fast loading speed, as these are important ranking factors.
6. Use social media to promote your blog and drive traffic to your website.
7. Regularly publish high-quality, useful, and engaging content to keep your readers coming back and to attract new visitors.

By following these tips, you can help improve your blog's visibility in search engine results and attract more readers.

On-page Optimization

On-page optimization refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization involves making sure that the content and HTML source code of a page is optimized for both search engines and users.

Here are some tips for on-page optimization:

1. Use relevant and high-quality keywords in the page title, header tags, and throughout the content.
2. Use header tags (H1, H2, H3, etc.) to structure the content and make it easier for readers to scan and navigate.
3. Use alt tags to describe the images on the page, as search engines can't see images but they can read the text in alt tags.
4. Use internal and external links to provide more context and authority to the content.
5. Make sure the page is mobile-friendly and has a fast loading speed, as these are important ranking factors.

By following these tips, you can help improve the on-page optimization of your website and increase its visibility in search engine results.

Off-page optimization

Off-page optimization refers to the process of optimizing a website's visibility and ranking in search engine results by building high-quality external links from other websites. Off-page optimization helps to improve the authority and credibility of a website in the eyes of search engines, which can lead to higher rankings and more relevant traffic.

Here are some tips for off-page optimization:

1. Build high-quality backlinks from authoritative and relevant websites.
2. Participate in online communities and forums related to your industry and provide valuable insights and resources.
3. Use social media to promote your website and engage with your audience.
4. Create shareable content that can be easily shared on social media and other websites.
5. Monitor your online reputation and respond to any negative reviews or comments in a timely and professional manner.

By following these tips, you can help improve the off-page optimization of your website and increase its visibility in search engine results.

1. Create SEO Friendly Blog Post Titles

Here are some tips for creating SEO-friendly blog post titles:

1. Use relevant and high-quality keywords in the title. This will help search engines understand the content of your blog post and help it rank for those keywords.
2. Keep the title concise and to the point. Aim for around 50-60 characters, as this is typically the limit for how much of a title will be displayed in search engine results.
3. Use modifiers in the title to make it more specific and appealing to readers. For example, "10 Tips for Improving Your Blog's SEO" is more specific and likely to attract clicks than just "Blog SEO Tips."
4. Avoid using clickbait or misleading titles, as this can lead to a high bounce rate and a negative user experience.
5. Make sure the title accurately reflects the content of the blog post. This will help improve the user experience and reduce the bounce rate.

By following these tips, you can create SEO-friendly blog post titles that will help your blog rank higher in search engine results and attract more readers.

Also, don't forget to include keywords in your title and keep it under 70 characters (or search engines would crop it before looking).

2. Improve the quality of your content

There are several ways you can improve the quality of your content:

1. Research your topic thoroughly and make sure you have a deep understanding of the subject matter.
2. Use credible and reliable sources to support your arguments and claims.
3. Write in a clear, concise, and engaging style that is easy for readers to understand and follow.
4. Use subheadings, bullet points, and other formatting techniques to break up the text and make it easier for readers to scan and navigate.
5. Include images, videos, and other media to make the content more visually appealing and engaging.
6. Use internal and external links to provide more context and authority to your content.
7. Proofread and edit your content to ensure it is free of errors and typos.

By following these tips, you can improve the quality of your content and provide a better experience for your readers. This can lead to higher engagement and more returning visitors, which can ultimately help improve your website's visibility in search engine results.

3. Keywords are keys

Keywords are an important part of SEO, as they help search engines understand the content of your website and how it is relevant to users' search queries. When optimizing your website for keywords, it's important to choose relevant, high-quality keywords and use them throughout your content in a natural and authentic way.

Here are some tips for using keywords effectively:

1. Research and choose relevant keywords that accurately reflect the content of your website.
2. Use the chosen keywords in the page titles, headers, and throughout the content.
3. Avoid keyword stuffing, which is the practice of overusing keywords in an attempt to manipulate search engine rankings. This can lead to a negative user experience and can even result in a penalty from search engines.
4. Use variations of your chosen keywords to make your content more natural and avoid repeating the same keyword too often.

By following these tips, you can effectively use keywords to improve the SEO of your website and increase its visibility in search engine results.

Adding keyword in the post URL using Custom Permalink

4. Meta-tags are important, but not 'that' much

Meta tags are snippets of HTML code that provide information about a webpage to search engines and web browsers. There are several different types of meta tags, including:

1. Title tags: Title tags are the most important meta tags and are used to specify the title of a webpage. They appear in the title bar of a web browser and are also used as the title in search engine results.
2. Meta descriptions: Meta descriptions provide a brief summary of the content of a webpage and are displayed in search engine results. They should be concise and accurately reflect the content of the page.
3. Meta keywords: Meta keywords are a list of words and phrases that are related to the content of a webpage. However, meta keywords are no longer used by most search engines as a ranking factor.
4. Meta robots: Meta robots tags can be used to tell search engines whether a webpage should be indexed or not, and whether to follow or ignore the links on the page.

By including relevant and accurate meta tags on your website, you can help improve its visibility in search engine results and provide more context and information to users.

Nevertheless, it's important that you use your keywords in your meta-data. Some themes already do that for you, if they don't (you can check that using page source or using view source code from browser), don't sweat. You can use 3rd party plugins like All in One SEO Pack and Scribe.

5. Socialize!

Social media can be a powerful tool for promoting your website and driving traffic to your content. Here are some tips for using social media to increase the visibility of your website:

1. Identify the social media platforms that your target audience is most active on and create profiles on those platforms.
2. Share links to your website and blog content on your social media profiles.
3. Use hashtags and participate in relevant conversations to increase the reach of your content.
4. Engage with your followers and respond to their comments and questions in a timely and professional manner.
5. Use social media advertising to reach a wider audience and target specific demographics.

By following these tips, you can effectively use social media to promote your website and increase its visibility.

6. Link in and Link-Out

Linking to other websites, also known as outbound linking, can help improve the credibility and authority of your website in the eyes of search engines. By linking to reputable and relevant websites, you can provide additional context and resources for your readers and show that you are knowledgeable about your industry.

Here are some tips for outbound linking:

1. Link to reputable and high-quality websites that provide relevant and useful information.
2. Use descriptive anchor text that accurately reflects the content of the linked website.
3. Don't link to spammy or low-quality websites, as this can negatively affect your website's reputation.
4. Use a mix of internal and external links to provide a well-rounded and comprehensive resource for your readers.

Inbound linking, also known as backlinking, refers to the process of other websites linking to your website. This can help improve your website's visibility and ranking in search engine results. Here are some tips for building high-quality inbound links:

1. Create valuable and informative content that other websites will want to link to.
2. Reach out to other website owners and ask them to link to your content.
3. Participate in online communities and forums related to your industry and provide valuable insights and resources.

By following these tips, you can effectively use both inbound and outbound linking to improve the credibility and visibility of your website.

7. Write Often

Publishing high-quality, useful, and engaging content on a regular basis can help improve the visibility and credibility of your website in search engine results. Here are some tips for writing content frequently:

1. Set a schedule and commit to publishing new content on a regular basis. This could be daily, weekly, or monthly, depending on your resources and goals.
2. Research and plan your content ahead of time to ensure that you have a consistent flow of ideas and topics.
3. Use a mix of different types of content, such as blog posts, articles, videos, and infographics, to keep your audience engaged.
4. Edit and proofread your content to ensure it is error-free and easy to understand.
5. Promote your new content on social media and other channels to drive traffic to your website.

By following these tips, you can effectively write content frequently and provide a steady stream of valuable and engaging content for your readers. This can help improve your website's visibility and credibility in search engine results.

Remember, code clean, write original, socialize... this is what SEO is all about!